5 Steps to humanize your ads and promos

When it comes to advertising and promotions, it can be easy to get caught up in the sales pitch and forget about the human element. However, in today's world, consumers crave authenticity and connection with the brands they choose to support. That's why it's so important to humanize your ads and promos. Here are five steps to help you do just that:

1. Share about company goals and highlights

One of the easiest ways to humanize your brand is by sharing your company's goals and highlights. Did you recently do a company-wide color run? Post about it! If your business's office is festively decorated according to your brand's colors and theme, post a video tour of it. By sharing these behind-the-scenes glimpses of your company, you give your audience a chance to connect with your brand on a more personal level.

2. Don't get caught up in trends and fads

While it can be tempting to jump on the latest trend or fad in hopes of getting more attention, it's important to stay true to your brand's voice. If something doesn't align with your company's values or message, it's best to skip it. Consumers can tell when a brand is being disingenuous, and it often turns them off from supporting that brand in the future.

3. Make your brand's tone personal, approachable, and engaging

When creating content, it's important to keep your brand's tone personal, approachable, and engaging. Speak your customer's language and avoid jargon that only a select few in your industry would understand. Inject a little humor into your content to let your audience know you're not a robot, but a person they'd like to get to know.

4. Focus on offering resources rather than making a sale

One of the best ways to humanize your brand is by focusing on offering resources rather than making a sale. Give your viewers something of value to them (without the sales pitch) and they will seek you out for more. This whole step is about creating relationships through trust that’s built on you providing helpful, credible resources. This can be something as simple as a how-to post on an industry topic or an industry case study.

5. Take off your marketer hat once in a while

While it's true that you are creating ads and promos to drive traffic, get leads, or make sales, it's important to approach your efforts with a little less of a methodical marketer mindset and more of a human one. Get to know your buyers' personalities and tailor your content to meet their needs. Once you've established a natural rapport with your community, your relationship will be more akin to two friends hanging out — and that makes for customers with higher lifetime value.

In conclusion, humanizing your brand has a multitude of benefits, including gaining credibility and getting your voice heard. By following these five simple steps, you can start to humanize your ads and promos today and build stronger connections with your audience. If you're searching for a partner that understands the importance of connection in marketing, consider Grey Woods.